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    Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach

    Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach by Uthamaputhran, Logeswari, Ahmad, Fais, Jaganathan, Mathivannan, HoeChee Hee, Chee Hee

    Published 2016
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