Search Results - Bathmanathan V.

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  1. 1
    Gen Y green purchasing behavior in relation YO energy conservation and environmental preservation products in Malaysia

    Gen Y green purchasing behavior in relation YO energy conservation and environmental preservation products in Malaysia by Rajadurai J., Bathmanathan V., Azami N.

    Published 2023
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  2. 2
    Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia

    Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia by Bathmanathan V., Rajadurai J.

    Published 2023
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  3. 3
    Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

    Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises by Rajadurai J., Zahari A.R., Esa E., Bathmanathan V., Ishak N.A.M.

    Published 2023
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  4. 4
    Strategic Commitment by Sultanate of Oman towards 2050 Net-Zero Emission: Current Environmental Initiatives and Future Needs

    Strategic Commitment by Sultanate of Oman towards 2050 Net-Zero Emission: Current Environmental Initiatives and Future Needs by Alrawahi I., Bathmanathan V.A.P., Al Kaabi S., Alghalebi S.

    Published 2024
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  5. 5
    Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

    Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis by Rajadurai J., Wan Hanafi W.N., Bathmanathan V., Daud S., Azami N.

    Published 2023
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