Keberkesanan komunikasi organisasi: satu analisis multidimensi

• Main Author: Mustaffa, Che Su
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2004
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/97/1/Che_Su_Mustaffa.pdf; http://repo.uum.edu.my/97/; http://ijms.uum.edu.my

Communication is pervasive in all areas of organizational life. A review of the communication studies literature indicates very little attention has been given to research examining the relationship between communication satisfaction and organizational commitment within Malaysian contexts. Moreover, the relationship between communication satisfaction and organizational commitment of the employees has been inferred without the benefit of demonstrated empirical evidence in all kinds of organizations.Therefore, this study focuses on the relationship between organizational communication satisfaction and the organizational commitment in Malaysia. Data were collected using the Downs’s (1990) Communication Satisfaction Questionnaire, and Organizational Commitment Questionnaire by Meyer and Allen (1990). A total of 317 respondents were involved in the study.Results indicated that there is an obvious positive relationship between communication satisfaction and employees’ organizational commitment. This study also highlights the importance of recognizing that communication satisfaction is multidimensional. Each dimension may affect organizational commitment differently.