The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework

Several studies in the field of relationship marketing (RM) have reported that trust and service personalization are significantly related to customer satisfaction and loyalty. Conversely, another set of studies have reported mixed findings.In the same vein, ample relational studies have argued that...

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Main Authors: Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri, Abdullateef, Aliyu Olayemi
格式: Article
语言:English
出版: Human Resource Management Academ 2013
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在线阅读:http://repo.uum.edu.my/9141/1/T.pdf
http://repo.uum.edu.my/9141/
http://dx.doi.org/10.6007/IJARBSS/v3-i9/194
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