Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage
A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia.It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions.This study investigated the benefits of m-commerce payment method, and se...
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| Main Authors: | , , , |
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| 格式: | Article |
| 语言: | English |
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IBIMA Publishing
2012
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| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/7160/1/57.pdf http://repo.uum.edu.my/7160/ http://dx.doi.org/10.5171/2012.578329 |
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| 总结: | A Mobile based payment system or m-commerce is an emerging issue of e-commerce in Malaysia.It is recognized by both academia and practitioners as one of the fastest growing and preferable medium of making business transactions.This study investigated the benefits of m-commerce payment method, and services satisfaction on m-commerce providers. Respondents were those who had experienced using this mode of payment.The main objectives of the study were; a) to
determine the level of m-commerce awareness in Malaysia; b) to determine the level of m-commerce payment system usage among Malaysian; c) to determine the level of m-commerce
payment environment among Malaysian; and d) to determine the relationship between payment system and payment environment toward m-commerce services satisfaction.The results show that m-commerce is another tool that is both highly intangible and possesses specific characteristics.It
can be developed and made as another avenue for firms to create competitive advantage. |
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