The impact of market orientation on business performance: Evidence from a developing country

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...

詳細記述

保存先:
書誌詳細
主要な著者: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
フォーマット: 論文
言語:English
出版事項: Universiti Utara Malaysia 2007
主題:
オンライン・アクセス:http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf
http://repo.uum.edu.my/2916/
http://mmj.uum.edu.my/
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