The impact of market orientation on business performance: Evidence from a developing country

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Article
Language:English
Published: Universiti Utara Malaysia 2007
Subjects:
Online Access:http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf
http://repo.uum.edu.my/2916/
http://mmj.uum.edu.my/
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