The impact of market orientation on business performance: Evidence from a developing country

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
格式: Article
語言:English
出版: Universiti Utara Malaysia 2007
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在線閱讀:http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf
http://repo.uum.edu.my/2916/
http://mmj.uum.edu.my/
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