The impact of market orientation on business performance: Evidence from a developing country
The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This...
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主要な著者: | Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
Universiti Utara Malaysia
2007
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オンライン・アクセス: | http://repo.uum.edu.my/2916/1/mmj11122%5B1%5D.pdf http://repo.uum.edu.my/2916/ http://mmj.uum.edu.my/ |
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