The impact of process quality measurement on financial performance of market oriented firm

Market orientation and process quality measurement had been regarded in the literature as sources of competitive advantage for business performance.However, both these concepts had been discussed separately in their own respective academic discipline. In the context of business operation today,the...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Article
Published: Universiti Utara Malaysia 2008
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