Testing the effect of business-level strategy on performance of hotels

This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...

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Bibliographic Details
Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Article
Language:English
Published: Sage Journal 2019
Subjects:
Online Access:http://repo.uum.edu.my/27078/1/GBR%202019%201%2014.pdf
http://repo.uum.edu.my/27078/
http://doi.org/10.1177/0972150919846799
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