Analyzing the relationship between advertising and sales promotion with brand equity

In today’s competitive business environment, customers are considered to be the source of brand success. Customers have numerous choices to form among alternative products, and they apply a high level of effect in the market with regard to several aspects such as quality, product size, services, and...

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Main Authors: Abdullah, Haim Hilman, Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini
格式: Article
语言:English
出版: 2017
主题:
在线阅读:http://repo.uum.edu.my/26169/1/AIJSS%2017%202%202017%2088%20101.pdf
http://repo.uum.edu.my/26169/
http://doi.org/10.29139/aijss.20170204
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