Analyzing the relationship between advertising and sales promotion with brand equity

In today’s competitive business environment, customers are considered to be the source of brand success. Customers have numerous choices to form among alternative products, and they apply a high level of effect in the market with regard to several aspects such as quality, product size, services, and...

詳細記述

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書誌詳細
主要な著者: Abdullah, Haim Hilman, Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini
フォーマット: 論文
言語:English
出版事項: 2017
主題:
オンライン・アクセス:http://repo.uum.edu.my/26169/1/AIJSS%2017%202%202017%2088%20101.pdf
http://repo.uum.edu.my/26169/
http://doi.org/10.29139/aijss.20170204
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