The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia

• Main Authors: Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop
• 格式: Article
• 语言: English
• 出版: The Academy of Business and Retail Management (ABRM) 2019
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/26165/1/JBRMR%2013%203%202019%20123%20136.pdf; http://repo.uum.edu.my/26165/; http://doi.org/10.24052/JBRMR/V13IS03/ART-12

Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, tech...