The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia

• المؤلفون الرئيسيون: Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop
• التنسيق: مقال
• اللغة: English
• منشور في: The Academy of Business and Retail Management (ABRM) 2019
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/26165/1/JBRMR%2013%203%202019%20123%20136.pdf; http://repo.uum.edu.my/26165/; http://doi.org/10.24052/JBRMR/V13IS03/ART-12

Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, tech...