The strategic options to enhance the competitive advantage of Malaysian restaurant sector

High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...

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Bibliographic Details
Main Authors: Yusr, Maha Mohammed, Mohd Mokhtar, Sany Sanuri, Salimon, Maruf Gbadebo, Perumal, Selvan
Format: Article
Published: Universiti Teknikal Malaysia Melaka 2018
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