The strategic options to enhance the competitive advantage of Malaysian restaurant sector

High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...

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Main Authors: Yusr, Maha Mohammed, Mohd Mokhtar, Sany Sanuri, Salimon, Maruf Gbadebo, Perumal, Selvan
Format: Article
Language:English
Published: Universiti Teknikal Malaysia Melaka 2018
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Online Access:http://repo.uum.edu.my/26123/1/GJTG%201%2021%202018%20123%20132.pdf
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spelling my.uum.repo.261232019-06-23T02:35:41Z http://repo.uum.edu.my/26123/ The strategic options to enhance the competitive advantage of Malaysian restaurant sector Yusr, Maha Mohammed Mohd Mokhtar, Sany Sanuri Salimon, Maruf Gbadebo Perumal, Selvan HD28 Management. Industrial Management High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognized as antecedents of competitive advantage. To build up such capabilities, several strategies have been applied. Thus, this study aims to investigate the role of IMO to enhance and build up the organizational capabilities and the competitive advantage. Hence, the present study to examine the direct effect of IMO on competitive advantage, the mediating role of organizational capabilities between IMO and competitive advantage. To do so, managers of restaurant chains sector were selected as the respondents from which the necessary data were collected.Partial least square was the statistical approach to get the result. The obtained results supported all the proposed hypotheses. Therefore, IMO is considered as one of the strategic options that organizations can apply to enhance their competitive advantage. Further discussion and suggestions for future studies were presented in the last section of the paper. Universiti Teknikal Malaysia Melaka 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/26123/1/GJTG%201%2021%202018%20123%20132.pdf Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Salimon, Maruf Gbadebo and Perumal, Selvan (2018) The strategic options to enhance the competitive advantage of Malaysian restaurant sector. GeoJournal of Tourism and Geosites, 21. pp. 123-132. ISSN 2065-0817 http://gtg.webhost.uoradea.ro/2018_1_vol_21.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Yusr, Maha Mohammed
Mohd Mokhtar, Sany Sanuri
Salimon, Maruf Gbadebo
Perumal, Selvan
The strategic options to enhance the competitive advantage of Malaysian restaurant sector
description High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognized as antecedents of competitive advantage. To build up such capabilities, several strategies have been applied. Thus, this study aims to investigate the role of IMO to enhance and build up the organizational capabilities and the competitive advantage. Hence, the present study to examine the direct effect of IMO on competitive advantage, the mediating role of organizational capabilities between IMO and competitive advantage. To do so, managers of restaurant chains sector were selected as the respondents from which the necessary data were collected.Partial least square was the statistical approach to get the result. The obtained results supported all the proposed hypotheses. Therefore, IMO is considered as one of the strategic options that organizations can apply to enhance their competitive advantage. Further discussion and suggestions for future studies were presented in the last section of the paper.
format Article
author Yusr, Maha Mohammed
Mohd Mokhtar, Sany Sanuri
Salimon, Maruf Gbadebo
Perumal, Selvan
author_facet Yusr, Maha Mohammed
Mohd Mokhtar, Sany Sanuri
Salimon, Maruf Gbadebo
Perumal, Selvan
author_sort Yusr, Maha Mohammed
title The strategic options to enhance the competitive advantage of Malaysian restaurant sector
title_short The strategic options to enhance the competitive advantage of Malaysian restaurant sector
title_full The strategic options to enhance the competitive advantage of Malaysian restaurant sector
title_fullStr The strategic options to enhance the competitive advantage of Malaysian restaurant sector
title_full_unstemmed The strategic options to enhance the competitive advantage of Malaysian restaurant sector
title_sort strategic options to enhance the competitive advantage of malaysian restaurant sector
publisher Universiti Teknikal Malaysia Melaka
publishDate 2018
url http://repo.uum.edu.my/26123/1/GJTG%201%2021%202018%20123%20132.pdf
http://repo.uum.edu.my/26123/
http://gtg.webhost.uoradea.ro/2018_1_vol_21.html
_version_ 1644284513594900480
score 12.91486