Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales
Developing and managing brand equity are top priorities for many organizations because brands are one of the most valuable organizational assets. ConsumerBased Brand Equity (CBBE) also explains how brand knowledge and brand associations influence consumers’ behaviors and consumer responses. The exta...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Akademia Baru
2017
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/25861/1/ARBMS%209%201%202017%2021%2035.pdf http://repo.uum.edu.my/25861/ http://www.akademiabaru.com/arbms.html |
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