Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store

• Main Authors: Mohd Fauzi, Waida Irani, Zakaria, Nazlina, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Yusr, Maha Mohammed
• 格式: Article
• 語言: English
• 出版: ExcelingTech Publishers 2018
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/25710/1/IJSCM%207%206%202018%20108%20113.pdf; http://repo.uum.edu.my/25710/; http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2713

The growing of religious consciousness among Muslim consumers is become an introductory factor for the new concept of businesses that concern with religious values expand in the market. Retailer must realize that Muslim consumer must be treat as a niche market for the reason that, they have their ow...