The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...

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Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
格式: Article
语言:English
出版: Emerald Publishing Limited 2017
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在线阅读:http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf
http://repo.uum.edu.my/25398/
http://doi.org/10.1108/IJBM-05-2016-0060
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