The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...

詳細記述

保存先:
書誌詳細
主要な著者: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
フォーマット: 論文
言語:English
出版事項: Emerald Publishing Limited 2017
主題:
オンライン・アクセス:http://repo.uum.edu.my/25398/1/IJBM%2035%204%202017%20733%20747.pdf
http://repo.uum.edu.my/25398/
http://doi.org/10.1108/IJBM-05-2016-0060
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!