The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty
This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers. Each service industry carries different characteristics of consumer behavior and t...
Saved in:
Main Authors: | , , , |
---|---|
格式: | Article |
語言: | English |
出版: |
ExcelingTech Publishers
2018
|
主題: | |
在線閱讀: | http://repo.uum.edu.my/25395/1/IJSCM%207%201%202018%20177%20187.pdf http://repo.uum.edu.my/25395/ http://www.ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2091 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|