The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework

• Main Authors: Marie, Amero, Abdul Mutalib, Ariffin, A. H, Norsiah
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/25351/1/SMMTCPS%202018%20173%20179.pdf; http://repo.uum.edu.my/25351/

There is no doubt that the topic of social commerce intention has become increasingly attractiveness in the social media area in recent years. This study is designed to test the effect of social support (emotional and informational support), trust, attitude, satisfaction on social commerce intention among university students in Saudi Arabia. There is no doubt that the role of social support (emotional and informational support), trust, attitude, is not in any doubt. Equally when complimented by robust social network sites, the issue of trust, attitude and satisfaction concerns are amicably resolved. This paper proposes a model that links the mediating roles of trust, attitude and satisfaction between social support and social commerce intention. It includes supporting literatures for the proposed model in other to contextualize the study.