Hybrid strategy and hotel performance: The mediating effect of strategic flexibility

Purpose - This paper examines the strategic flexibility as a mediator on the relationship between hybrid strategy and performance of Malaysian hotels. Porter (1980, 1985) explained that competitive strategy paradigm was based on firms’ competitive advantage within an industry, which can be achieved...

詳細記述

保存先:
書誌詳細
第一著者: Kaliappen, Narentheren
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2017
主題:
オンライン・アクセス:http://repo.uum.edu.my/24623/1/SICONSEM%202017%20223%20224.pdf
http://repo.uum.edu.my/24623/
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