Hybrid strategy and hotel performance: The mediating effect of strategic flexibility

Purpose - This paper examines the strategic flexibility as a mediator on the relationship between hybrid strategy and performance of Malaysian hotels. Porter (1980, 1985) explained that competitive strategy paradigm was based on firms’ competitive advantage within an industry, which can be achieved...

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主要作者: Kaliappen, Narentheren
格式: Conference or Workshop Item
語言:English
出版: 2017
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在線閱讀:http://repo.uum.edu.my/24623/1/SICONSEM%202017%20223%20224.pdf
http://repo.uum.edu.my/24623/
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