The roles of technology in enhancing service excellence in higher education
The purpose of this study is to examine the rules of technology in enhancing service excellence in higher education.Service excellence is crucially needed in every business environment and previous studies have proven that, those implementing service excellence will increase their profit and remain...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24211/1/p169.pdf http://repo.uum.edu.my/24211/ |
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| Summary: | The purpose of this study is to examine the rules of technology in enhancing service excellence in higher education.Service excellence is crucially needed in every business environment and previous studies have proven that, those implementing service excellence will increase their profit and remain competitive in the long run.The study will be thoroughly reviewing previous literatures in getting an idea on the existing condition.To look at how much fast-moving technology has enhanced the implementation of service excellence especially in higher education industry.The aims of the study are to explore any possible advantage of technology in enhancing service excellence.In a highly competitive environment, public universities are suffering from the high demand
for unlimited information.Demand for fast communication has turn social media into a
big role. In becoming customer‟s choice, universities all over the world must invest into a
new and updated approach or application of mass media to remain competitive.Somehow, searching for related article regarding an approach in improving services in higher education industry by any specific technology is hard to find.Continuous study is needed in shaping our future education industry in becoming a world-class university. |
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