Factors affecting employee-based brand equity: Evidence from China
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other wo...
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| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Universiti Utara Malaysia
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/24007/1/IIJMS%2024%202%202018%201%2018.pdf http://repo.uum.edu.my/24007/ http://ijms.uum.edu.my/index.php/current-issues |
| الوسوم: |
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