Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
Today, the fast growing trade in the global business is in the higher education institutions (HEIs) business follows closely the trend of other service sectors.HEIs in Nigeria are facing the problems of low academic staff to student ratio, university image and reputation published by the HEIs world...
Saved in:
Main Authors: | Usman, Umar, Mohd Mokhtar, Sany Sanuri |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/23685/1/CBMM%202017%2098%20111.pdf http://repo.uum.edu.my/23685/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Perceived product quality, perceived value, customer satisfaction and their relation to brand loyalty
by: Mohd Kassim, Abdul Wahid, et al.
Published: (2014) -
An Integrated Model of Perceived Quality in the Brand Performance of Higher Education Institution
by: Chua, Moong Shue
Published: (2016) -
Relationship marketing, long term orientation and customer loyalty in higher education
by: Abubakar, Muhammad Mujtaba, et al.
Published: (2015) -
Moderating role of perceived benefit on the relationship between attitude and actual purchase
by: Ismail, Sarina, et al.
Published: (2016) -
Effect of perceived safety, procedural justice on domestic airline passengers of Nigeria
by: Haliru, Muhammad, et al.
Published: (2018)