Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions

Today, the fast growing trade in the global business is in the higher education institutions (HEIs) business follows closely the trend of other service sectors.HEIs in Nigeria are facing the problems of low academic staff to student ratio, university image and reputation published by the HEIs world...

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Main Authors: Usman, Umar, Mohd Mokhtar, Sany Sanuri
Format: Conference or Workshop Item
Language:English
Published: 2017
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Online Access:http://repo.uum.edu.my/23685/1/CBMM%202017%2098%20111.pdf
http://repo.uum.edu.my/23685/
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spelling my.uum.repo.236852018-03-15T01:37:28Z http://repo.uum.edu.my/23685/ Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions Usman, Umar Mohd Mokhtar, Sany Sanuri HD28 Management. Industrial Management Today, the fast growing trade in the global business is in the higher education institutions (HEIs) business follows closely the trend of other service sectors.HEIs in Nigeria are facing the problems of low academic staff to student ratio, university image and reputation published by the HEIs world university rankings, in which HEIs in Nigeria are ranked low in terms of teaching, research and international outlook.The objectives are developed to; examine the relationship between Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions.The primary data was used; the students of the public universities in Nigeria are the population used in this research (unit of analysis) is public university students.In a similar way, the study uses the cross-sectional research design in which data was collected throughout the entire period of the study. The units of analysis of the present study are the federal universities students in Nigeria, Similarly, the PLS-SEM approach was used to analyze the data collected. The results show a significant relationship between the independent variables and dependent variable which is student loyalty. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23685/1/CBMM%202017%2098%20111.pdf Usman, Umar and Mohd Mokhtar, Sany Sanuri (2017) Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions. In: : 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia...
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Usman, Umar
Mohd Mokhtar, Sany Sanuri
Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
description Today, the fast growing trade in the global business is in the higher education institutions (HEIs) business follows closely the trend of other service sectors.HEIs in Nigeria are facing the problems of low academic staff to student ratio, university image and reputation published by the HEIs world university rankings, in which HEIs in Nigeria are ranked low in terms of teaching, research and international outlook.The objectives are developed to; examine the relationship between Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions.The primary data was used; the students of the public universities in Nigeria are the population used in this research (unit of analysis) is public university students.In a similar way, the study uses the cross-sectional research design in which data was collected throughout the entire period of the study. The units of analysis of the present study are the federal universities students in Nigeria, Similarly, the PLS-SEM approach was used to analyze the data collected. The results show a significant relationship between the independent variables and dependent variable which is student loyalty.
format Conference or Workshop Item
author Usman, Umar
Mohd Mokhtar, Sany Sanuri
author_facet Usman, Umar
Mohd Mokhtar, Sany Sanuri
author_sort Usman, Umar
title Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
title_short Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
title_full Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
title_fullStr Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
title_full_unstemmed Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
title_sort image, perceived quality, perceived value and student loyalty in the higher education institutions
publishDate 2017
url http://repo.uum.edu.my/23685/1/CBMM%202017%2098%20111.pdf
http://repo.uum.edu.my/23685/
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score 12.913726