The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria.The study employed structured questionnaire survey involving 453 manufacturing based SMEs...
Saved in:
Main Authors: | Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf |
---|---|
格式: | Conference or Workshop Item |
語言: | English |
出版: |
2017
|
主題: | |
在線閱讀: | http://repo.uum.edu.my/23677/1/CBMM%202017%2032%2047.pdf http://repo.uum.edu.my/23677/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
The mediating effect of cost leadership on the relationship between market penetration, market development, and firm performance.
由: Alkasim, Sidi Bello, et al.
出版: (2018) -
Strategy Building and Sustaining Competitive Advantage: A Case Study of Shangri-La Hotels (Malaysia) Berhad
由: Abdullah, Haim Hilman
出版: (2015) -
Specific match between specific types of strategic flexibility and sourcing strategy: another strategic approach to build competitive advantage
由: Abdullah, Haim Hilman, et al.
出版: (2013) -
Hybrid strategy: a new strategy for competitive advantage
由: Baroto, Mas Bambang, et al.
出版: (2012) -
Strategic role of mobile commerce (M-Commerce) payment system: Establishing new competitive advantage
由: Abdullah, Haim Hilman, et al.
出版: (2011)