Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator

Brand equity is firm’s superior customer value that essentially intangible offered to the customers.In nowadays’ competitive market, brand equity become one of the crucial firm’s strategy as higher brand equity achievement is able to provide benefits such as competitive differentiation, premium pric...

詳細記述

保存先:
書誌詳細
主要な著者: Abd Ghani, Noor Hasmini, Abdullah, Haim Hilman
フォーマット: Conference or Workshop Item
言語:English
出版事項: 2017
主題:
オンライン・アクセス:http://repo.uum.edu.my/23676/1/CBMM%202017%201%2016.pdf
http://repo.uum.edu.my/23676/
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