Country or origin, product innovation and relationship quality: The role of brand equity assets as mediator

Brand equity is firm’s superior customer value that essentially intangible offered to the customers.In nowadays’ competitive market, brand equity become one of the crucial firm’s strategy as higher brand equity achievement is able to provide benefits such as competitive differentiation, premium pric...

全面介紹

Saved in:
書目詳細資料
Main Authors: Abd Ghani, Noor Hasmini, Abdullah, Haim Hilman
格式: Conference or Workshop Item
語言:English
出版: 2017
主題:
在線閱讀:http://repo.uum.edu.my/23676/1/CBMM%202017%201%2016.pdf
http://repo.uum.edu.my/23676/
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!