Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior
The purpose of this study is to explore the relationship among internal branding practices and employee BCB.A self-administered questionnaire was used in obtaining data from employees of telecommunication industry.The hypotheses in the study were simultaneously tested on a sample of 254 employees ou...
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| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2017
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| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/23675/1/CBMM%202017%2024%2031.pdf http://repo.uum.edu.my/23675/ |
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