Value co-creation and innovation performance: A conceptual model

To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...

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Main Authors: Choo, Ling Suan, Taghizadeh, Seyedeh Khadijeh, Rahman, Syed Abidur
格式: Conference or Workshop Item
語言:English
出版: 2017
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在線閱讀:http://repo.uum.edu.my/23672/1/CBM%202017%20160%20167.pdf
http://repo.uum.edu.my/23672/
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