Four decades of academic research on product diversification-performance relationship: analysis and foresight
This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced...
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| Main Authors: | , |
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| 格式: | Article |
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Inderscience Publishers
2017
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| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/22990/ http://doi.org/10.1504/JGBA.2017.081534 |
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