Four decades of academic research on product diversification-performance relationship: analysis and foresight

This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced...

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書目詳細資料
Main Authors: Mehmood, Khawaja Khalid, Abdullah, Haim Hilman
格式: Article
出版: Inderscience Publishers 2017
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在線閱讀:http://repo.uum.edu.my/22990/
http://doi.org/10.1504/JGBA.2017.081534
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