Four decades of academic research on product diversification-performance relationship: analysis and foresight

• 主要な著者: Mehmood, Khawaja Khalid, Abdullah, Haim Hilman
• フォーマット: 論文
• 出版事項: Inderscience Publishers 2017
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/22990/; http://doi.org/10.1504/JGBA.2017.081534

This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced...