Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...

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Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
格式: Article
语言:English
出版: JBRMR 2017
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在线阅读:http://repo.uum.edu.my/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf
http://repo.uum.edu.my/22983/
http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM
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