Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...

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Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Article
Language:English
Published: JBRMR 2017
Subjects:
Online Access:http://repo.uum.edu.my/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf
http://repo.uum.edu.my/22983/
http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM
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record_format eprints
spelling my.uum.repo.229832018-02-12T02:13:11Z http://repo.uum.edu.my/22983/ Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman HD28 Management. Industrial Management This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographics and on differentiation strategy, environmental munificence, and performance. Results revealed that differentiation strategy, environmental munificence was positively associated with performance. Environmental munificence fully moderates the relationships of differentiation strategy and performance.This article, apart from its contribution to the business strategy research, has meaningful implications for managers and policy-makers, the future research directions are discussed. JBRMR 2017 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman (2017) Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence. Journal of Business & Retail Management Research, 11 (4). pp. 150-161. ISSN 17518202 http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM doi:10.24052/JBRMR/V11IS04/IODSOPOHTMROEM
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
description This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographics and on differentiation strategy, environmental munificence, and performance. Results revealed that differentiation strategy, environmental munificence was positively associated with performance. Environmental munificence fully moderates the relationships of differentiation strategy and performance.This article, apart from its contribution to the business strategy research, has meaningful implications for managers and policy-makers, the future research directions are discussed.
format Article
author Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
author_facet Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
author_sort Gorondutse, Abdullahi Hassan
title Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
title_short Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
title_full Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
title_fullStr Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
title_full_unstemmed Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
title_sort influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
publisher JBRMR
publishDate 2017
url http://repo.uum.edu.my/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf
http://repo.uum.edu.my/22983/
http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM
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score 12.795131