Enhancement halal sustainability on customer goods

• Main Authors: Awang Teh, Syarifatul Adawiyah, Ibrahim, Siti Atikah, Yahya, Norhartini, A Jalil, Emy Ezura
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: BP Islam. Bahaism. Theosophy, etc; TS Manufactures
• Online Access: http://repo.uum.edu.my/22627/1/STML%E2%80%93Go%20Green2016%20394%20404.pdf; http://repo.uum.edu.my/22627/; http://stmlportal.net/stmlgogreen2016/pdf/p394.pdf

Muslims around the world are experiencing an increase in their awareness of the concept of halal food because of the demand for compliance with the requirements of their religion.As we know that not only Muslims who took Halal food products but also non-Muslims are also likely to take and prefer Halal products.Halal logistics is about applying excellence in supply chain during the process of sourcing, production, and distribution.The purpose of our study is to investigate the relationship of tractability and accessibility in order to achieve the halal sustainability.The data was collected via a questionnaire survey targeted Muslim and non-Muslim customers of the halal food product.The multiple linear regression analysis has been used to analyze the date.The 400 respondents from University Utara Malaysia were choosing as respondent for this study.The result shows that the traceability and accessibility variable explained a significant 80% variance in enhancement halal sustainability.