Analysis of service quality, university image and student satisfaction on student loyalty in higher education in Nigeria

The purpose of this paper is to explore the relationship among service quality, university image and student satisfaction and student loyalty in higher education in Nigeria, A structured questionnaire was adopted and modified.The hypotheses were simultaneously tested on a sample of 446 students out...

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Main Authors: Usman, Umar, Mohd Mokhtar, Sany Sanuri
格式: Article
语言:English
出版: Medwell Journals 2016
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在线阅读:http://repo.uum.edu.my/21287/1/IBM%2010%2012%202016%202490%202502.pdf
http://repo.uum.edu.my/21287/
https://www.medwelljournals.com/abstract/?doi=ibm.2016.2490.2502
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