Analysis of service quality, university image and student satisfaction on student loyalty in higher education in Nigeria

• 主要な著者: Usman, Umar, Mohd Mokhtar, Sany Sanuri
• フォーマット: 論文
• 言語: English
• 出版事項: Medwell Journals 2016
• 主題: LB2300 Higher Education
• オンライン･アクセス: http://repo.uum.edu.my/21287/1/IBM%2010%2012%202016%202490%202502.pdf; http://repo.uum.edu.my/21287/; https://www.medwelljournals.com/abstract/?doi=ibm.2016.2490.2502

The purpose of this paper is to explore the relationship among service quality, university image and student satisfaction and student loyalty in higher education in Nigeria, A structured questionnaire was adopted and modified.The hypotheses were simultaneously tested on a sample of 446 students out...