Traffic lights symbol’s effect on consumer dietary quality

The objective of this article was to elaborate the decisive role of traffic lights symbols on consumer’s dietary quality.Several researchers have taken this Front of Package label scheme for the investigation of it positive, negative or indifference role for consumer diet quality. Author of this res...

Full description

Saved in:
Bibliographic Details
Main Authors: Zafar, Muhammad Zeeshan, Hashim, Noor Azmi, Halim, Fairol
Format: Article
Language:English
Published: JSRAD 2016
Subjects:
Online Access:http://repo.uum.edu.my/21272/1/JSRD%203%201%202016%2077%2082.pdf
http://repo.uum.edu.my/21272/
http://jsrad.org/wp-content/2016/Issue%201,%202016/9.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.21272
record_format eprints
spelling my.uum.repo.212722017-03-02T03:39:15Z http://repo.uum.edu.my/21272/ Traffic lights symbol’s effect on consumer dietary quality Zafar, Muhammad Zeeshan Hashim, Noor Azmi Halim, Fairol TX Home economics The objective of this article was to elaborate the decisive role of traffic lights symbols on consumer’s dietary quality.Several researchers have taken this Front of Package label scheme for the investigation of it positive, negative or indifference role for consumer diet quality. Author of this research paper has observed mixed kind of results regarding traffic lights symbols toward its effect on consumer dietary quality. In the past researches few researchers have expressed very favorable opinion and they described that due to easy to understand and easy to interpret traffic lights symbols are effective.They indicated that traffic lights symbols develop basic sense of healthy and unhealthy food intake which ultimately leads toward better consumer dietary quality.Whereas some researchers have noted that traffic lights symbols did not effect on consumer dietary quality.Their point of view is that every consumer has unique Body Mass Index (BMI), therefore traffic light symbols just provide the signal about low medium and high saturated fat, fat, sodium and sugar.But consumers need to know per serving of calories in package food.These mixed kinds of results have indicated that the need of improvement and investigation on traffic light symbols still required for better results. JSRAD 2016 Article PeerReviewed application/pdf en http://repo.uum.edu.my/21272/1/JSRD%203%201%202016%2077%2082.pdf Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Traffic lights symbol’s effect on consumer dietary quality. Journal of Scientific Research and Development, 3 (1). pp. 77-82. ISSN 1115-7569 http://jsrad.org/wp-content/2016/Issue%201,%202016/9.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic TX Home economics
spellingShingle TX Home economics
Zafar, Muhammad Zeeshan
Hashim, Noor Azmi
Halim, Fairol
Traffic lights symbol’s effect on consumer dietary quality
description The objective of this article was to elaborate the decisive role of traffic lights symbols on consumer’s dietary quality.Several researchers have taken this Front of Package label scheme for the investigation of it positive, negative or indifference role for consumer diet quality. Author of this research paper has observed mixed kind of results regarding traffic lights symbols toward its effect on consumer dietary quality. In the past researches few researchers have expressed very favorable opinion and they described that due to easy to understand and easy to interpret traffic lights symbols are effective.They indicated that traffic lights symbols develop basic sense of healthy and unhealthy food intake which ultimately leads toward better consumer dietary quality.Whereas some researchers have noted that traffic lights symbols did not effect on consumer dietary quality.Their point of view is that every consumer has unique Body Mass Index (BMI), therefore traffic light symbols just provide the signal about low medium and high saturated fat, fat, sodium and sugar.But consumers need to know per serving of calories in package food.These mixed kinds of results have indicated that the need of improvement and investigation on traffic light symbols still required for better results.
format Article
author Zafar, Muhammad Zeeshan
Hashim, Noor Azmi
Halim, Fairol
author_facet Zafar, Muhammad Zeeshan
Hashim, Noor Azmi
Halim, Fairol
author_sort Zafar, Muhammad Zeeshan
title Traffic lights symbol’s effect on consumer dietary quality
title_short Traffic lights symbol’s effect on consumer dietary quality
title_full Traffic lights symbol’s effect on consumer dietary quality
title_fullStr Traffic lights symbol’s effect on consumer dietary quality
title_full_unstemmed Traffic lights symbol’s effect on consumer dietary quality
title_sort traffic lights symbol’s effect on consumer dietary quality
publisher JSRAD
publishDate 2016
url http://repo.uum.edu.my/21272/1/JSRD%203%201%202016%2077%2082.pdf
http://repo.uum.edu.my/21272/
http://jsrad.org/wp-content/2016/Issue%201,%202016/9.pdf
_version_ 1644283190695690240
score 12.845895