Consumer-behavioural intention towards the consumption of functional food in Malaysia: their profiles and behaviours
Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around theworld.Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy...
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Main Authors: | Salleh, Hayatul Safrah, Mohd Noor, Nor Azila, Nik Mat, Nik Hazimah, Yusof, Yusnita, Mohamed, Wan Norhayati |
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Format: | Article |
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The Clute Institute for Academic Research
2015
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Online Access: | http://repo.uum.edu.my/20750/ http://doi.org/10.19030/iber.v14i4.9360 |
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