The impact of product quality on relationship quality: Empirical evidence from automotive industry
Building and maintaining successful relationship with customers has become the prime focus for many organizations.The ability of a brand to successfully manage customer relationships provides it with better opportunities for improving its competitive advantage. Past research paid less attention to e...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Institut Pengurusan Kualiti (IPQ), UUM
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/20559/1/IJOBE%201%201%202016%201%2015.pdf http://repo.uum.edu.my/20559/ http://www.ijobe.uum.edu.my/images/Full_Text/Jalal.pdf |
| الوسوم: |
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