The impact of product quality on relationship quality: Empirical evidence from automotive industry

Building and maintaining successful relationship with customers has become the prime focus for many organizations.The ability of a brand to successfully manage customer relationships provides it with better opportunities for improving its competitive advantage. Past research paid less attention to e...

詳細記述

保存先:
書誌詳細
主要な著者: Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini
フォーマット: 論文
言語:English
出版事項: Institut Pengurusan Kualiti (IPQ), UUM 2016
主題:
オンライン・アクセス:http://repo.uum.edu.my/20559/1/IJOBE%201%201%202016%201%2015.pdf
http://repo.uum.edu.my/20559/
http://www.ijobe.uum.edu.my/images/Full_Text/Jalal.pdf
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!

類似資料