Food neophobia and ethnic food consumption intention

• المؤلفون الرئيسيون: Ting, Hiram, De Run, Ernest Cyril, Cheah, Jun Hwa, Chuah, Chin Wei
• التنسيق: مقال
• اللغة: English
• منشور في: Emerald Group Publishing Limited 2016
• الموضوعات: HB Economic Theory; TX Home economics
• الوصول للمادة أونلاين: http://repo.uum.edu.my/20345/1/BFJ%20118%2011%202016%202781%202797.pdf; http://repo.uum.edu.my/20345/; http://doi.org/10.1108/BFJ-12-2015-0492

Purpose:The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and per...