Moderating role of perceived benefit on the relationship between attitude and actual purchase

Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry have expanded tremendously due to lifestyle changes c...

詳細記述

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書誌詳細
主要な著者: Ismail, Sarina, Mohd Mokhtar, Sany Sanuri
フォーマット: 論文
言語:English
出版事項: 2016
主題:
オンライン・アクセス:http://repo.uum.edu.my/20235/1/IRMM%206%20S7%202016%2022%2026.pdf
http://repo.uum.edu.my/20235/
https://www.econjournals.com/index.php/irmm/article/view/3166
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