Causal effect of differentiation strategy on organisational performance: the mediating effects of customer orientation and service innovation
The purpose of this paper is to investigate the mediating effects of customer orientation and service innovation on causal link of differentiation strategy and organisational performance.Thus, an empirical study was conducted on 60 three- to five-star rated hotels in Malaysia to achieve the objectiv...
保存先:
主要な著者: | , |
---|---|
フォーマット: | 論文 |
出版事項: |
Inderscience Enterprises Ltd.
2016
|
主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/19657/ http://doi.org/10.1504/JIBED.2016.10000726 |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|