Assessing the literature on brand equity: From past, present to future
Background: Brand equity is considered to be one of the most important organizational resources. The history of academic research on brand equity traces back to late 1980s.Until now several contributions have been made from past scholars on this concept from different perspectives.The literature r...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
INSInet Publications
2013
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/19562/1/AJBAS%207%2014%202013%20488-499.pdf http://repo.uum.edu.my/19562/ http://www.ajbasweb.com/old/ajbas/2013/December/488-499.pdf |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|